Like the majority of women, I pay a great amount of attention to cosmetics, both decorative and preparative. I want to have the best make up for my skin and the best clarifying shampoo for my hair. As a result of those similar to me, the world of cosmetics is one of the most dynamic and competitive global markets. When selecting the ideal product, the deciding factor for me, apart from a good price- quality ratio, is definitely packaging. In addition to its primary function (product protection), design is a significant marketing tool for influencing the customer’s decision during product selection. I do admit that I am a very visual person and that I tend to fall for the following: smart, practical and attractive packaging. On the one hand, this makes perfect sense: I am more likely to believe that a product is capable of beautifying my outer appearance if the product itself comes in a visually appealing form. This especially applies to preparative cosmetics i.e. bottles that progressively accumulate in the bathroom, which, besides being beautiful, must also be functional. There is nothing worse than irritating packaging and impractical bottles within which half the contents remain unattainable and deteriorate due to an inappropriate design.
Beautiful and nourished hair is one of the most killer female attributes, but it requires constant and thorough care. When it comes to my hair care, the main focus is on nourishing masks and oils and suitable shaping-products. However, what I have learned through years of experimentation is that good care and truly spectacular hair is not possible without a quality clarifying shampoo. Namely, over time shaping-product remains, water minerals and natural oils deposit on our hair, leaving it looking greasy and worn out, which is certainly not the look that we want to achieve. This is where clarifying shampoos enter the scene: its specially designed formula removes all deep impurities (resistant to ordinary shampoos) from the hair, leaving it clean and fluttering.
Due to the fact that these shampoos are extremely powerful, a small amount is enough to get the job done properly. When choosing a shampoo, I made sure that a pump came with the package, for an easier and more cost-effective dosage. My favourite is definitely Kenro Clarifying Shampoo which comes in a bottle that reminds you of a canister, but it is extremely practical and lasts forever! Formulated with grapefruit and witch hazel extracts, it easily removes dirt from the hair and provides vitamins and amino acids which nourish the hair and restore its natural softness and shine. Since the shampoo is sufficiently mild and suited for frequent use, it is especially recommended for swimmers. One squeeze of the pump will provide you with a sufficient amount of shampoo: on wet hair it forms rich foam and has a fresh grapefruit scent that lingers longer than ordinary shampoo scents. It is an ideal resident of any cosmetic bag traveling somewhere to the seaside this summer and the chances of you having this original design in your bathroom by late autumn are high…until you get a new bottle.